This is a growing archive of information related to visual marketing and communications from Imagine.
Is Your Organization Using Effective Visual Marketing?
What is "visual marketing"? What does it do, and why in the world should you care? In a nutshell, visual marketing is simply that part of your marketing plan that involves visual media.... [More]
Delivering Effective Visual Marketing Services in a Product-Oriented World
Too often, consumers of design and marketing services think of themselves as buyers of goods; of an end product, such as a brochure, a billboard, or a radio spot. The services that designers and marketers provide are frequently thought of in terms of such end products. What these goods accomplish, and how they accomplish it, are often left as vague assumptions... [More]
Visual Marketing Strategies to Help You Rise Above the Crowd
You have a message to communicate to your prospective customer. Unfortunately, they're so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. What can you do to make sure your target market takes notice? [More]
It's funny how paper hasn't disappeared. Along with flying cars and moving sidewalks, the demise of printed materials seems to be one of those dreams of the future that has no intention of coming true. Of course things have changed... [More]
Color is notoriously evasive. Red can be warm, but also fierce. Blue is sometimes comforting, but sometimes cold. Despite plenty of effort, we still aren't able to set rules for the use of color, or codify its effects on us. The only thing everyone seems to agree on is that color matters... [More]
Is Your Corporate Identity Working for You?
Whether by design, or by default, every organization presents an “identity” to the public. Because how your organization is viewed is based largely on the image it projects, it’s critical to leave an impression that is on target and represents your company in the most appropriate way...[More]
How Email Marketing Can Benefit Your Organization
In contemplating the ways to reach your audience, have you asked yourself if you're using the full power of email in ways that are most beneficial to your organization?.... [More]
Developing Your Website As An Effective Marketing Tool
Okay, so you’ve established strong reasons to build a site, and now you’re the owner of the most beautiful website in the world. Success? Well, it depends..... [More]
Planning a Successful Web Seminar
If you're exploring the use of a Web seminar to communicate with your audience, it’s vital that you plan the event as carefully as you would any other meeting..... [More]
Should You Stop Marketing In a Down Economy?
When the economy is struggling, it’s not uncommon for businesses to react defensively by cutting budgets and preparing themselves for slow growth as they bunker down and wait for the economy to right itself...... [More]